Seyfarth attorneys Robert Milligan, John Tomaszewski, and Darren Dummit are presenting “The California Consumer Privacy Act – What It Is and What Clients Need to Know, Particularly in Light of COVID-19,” a webinar for ITechLaw on April 7, 2020, at 9 a.m. Central.
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and it establishes new consumer privacy rights for California residents and imposes significant new duties and obligations on commercial businesses conducting business in the state of California. Consumer rights include the right to know what personal information a business is collecting, selling, and disclosing about them; the right to deletion; the right to opt-out of the sale of personal information; and the right not to be discriminated against (written as a business duty). These rights are intended to provide consumers with a level of control of their personal information and to establish transparency on the part of the businesses to comply with consumers’ exercise of their privacy rights. In addition, businesses are required to provide employee training; website notice of consumer rights and categories of personal information collected, sold, and disclosed; and to implement and maintain adequate security measures. The penalties of non-compliance can be severe, with avenues for both regulatory enforcement and private cause of action.
For more information or to register, visit the ITechLaw website.